Monday, May 16, 2011

Southern Tide washes ashore for Brittons Beach Blast Party

Columbia, SC - This past Saturday Brittons of Columbia held a Beach Blast Party with Southern Tide. The fundraiser for ETV/ETV Radio was held at the store from 11am - 6 pm with food, beverages, prizes and giveaways.

Founded in 2006, Southern Tide is the brainchild of Allen Stephenson, a Greenville, SC native who came up with the idea for the company while studying abroad in Italy. According to the company's bio, Stephenson was inspired by the countries common threads - exceptional craftsmanship, clean lines, fine quality, and classic design - that he married with his southern upbringing and aesthetic, to create Southern Tide. The first item produced by the company was the men's Skipjack Polo. Using True-Vent Micro Pique™, it was Stephenson's desire to create a high-quality, well-designed and assembled polo.

And, as if needs to be said, he obviously succeeded in creating a product that consumers were drawn to. From the humble beginnings of one polo and using his parent's house as a warehouse, the company has expanded to select retailers in over 35 states and offers a complete line of menswear, select items for women including polo's, and various accessories. The company's attention to detail and quality as well as its blend of southern tradition and comfort with Italian style and quality are attributes consumers can appreciate.

Camille Wingate, Inside Sales Rep for Southern Tide

Lachlan Medley, Britton's college ambassador of Southern Tide, with Wingate

As the company bio boasts: "Our way may not be the most conventional, and may take a little longer, but we want our clothing to make you look and feel your best. Superior fit, classic design and comfort are key elements of our effortless style."

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