Monday, February 28, 2011

The Row and TOMS Shoes

Mary-Kate and Ashley Olsen are no strangers to the fashion world. They have set many-a-trend for their generation and because of this they came to launch The Row in 2006 to create the “perfect” tee shirt. From there the line has expanded into evening wear, outerwear, knits, menswear and sunglasses. With their aspirations towards making The Row an “american luxury lifestyle brand”, they said what better way to do this than to collaborate with the charitable company TOMS shoes. Ashley Olsen said that they “feel it’s really important to spread awareness of the TOMS One for One Mission.”

The “One for One” mission statement is just the icing on the cake for Blake Mycoskie, the CEO of TOMS Shoes. He started the company in 2007 after traveling to a village in Argentina that was so impoverished the families couldn't afford shoes for their children. With this in mind, Mycoskie decided that for every one pair of shoes he sold, he would give one to a child in need. The collaboration with The Row will definitely amplify the exposure of his charitable mission. Blake said, “With The Row, we've found a partner whose amazing interpretation of our classic ‘alpargata’ [Spanish for espadrilles] has truly taken our product to an entirely new level.”

The alliance offers three groups of shoes in plaid, wool-cashmere and herringbone. The prices range from $98-$150 and instead of only donating one pair of shoes, they will donate a few pairs from just one purchase. Mary-Kate added “The giving is immediate [and] having the opportunity to be a part of something so meaningful has made the collaboration with TOMS special to everyone at The Row.”

Look for the shoes this fall on both TOMS and The Row websites.

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  1. That is awesome shoes! Like the design so much! I'm looking forward to wear that shoes. Anyways your blog is great. Thanks for sharing.

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